Go Public. No Turning Back.
Film Episode 1. Announce the 3 goals publicly on all platforms. Launch this dashboard. Onboard 4 beta users with camera access. Send first email to your list.
Build the Content Engine
Post on LinkedIn 5x per week (short form goal insights). Upload YouTube episode 2 and 3. Start showing morning workout routines. Track and share Garmin data weekly.
First 30-Day Review on Camera
Raw, honest numbers episode. What worked, what didn't. This is your most important early episode — vulnerability builds audience loyalty.
Lead Magnet + Email Growth
Launch free "33% Goal Worksheet" as lead magnet. Drive from YouTube descriptions and LinkedIn. Target 500 new email subscribers this month.
App Public Launch
Open the app to the public. Use YouTube audience as launch community. Document the launch day on camera. Target 500 app signups in week one.
First Monetization
Launch a 6-week group accountability program at €297. Sell to email list first. Target 30 participants = €9k. This is proof the model works.
Sponsorship & Partnerships
Formalize Garmin deal. Approach 3 other aligned brands. Use dashboard as proof of concept for sponsors — live verifiable metrics are rare and compelling.
The Final Episode
180-day reveal. Every metric shown live. Announce Season 2 and what comes next. This episode is the one that goes viral if everything has been executed well.